backlinks

The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. It doesn’t matter what content you intend to put on your web pages there can only be one reason for a web pages existence and that is to get people to visit it. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. More users returning, means more popularity and more sales. You and your web pages face a similar challenge.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.

So what is it you need to do?. There are two paths to achieving this and the good news is you can if you have the money do both. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.

From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines decide what web pages are returned by using two prime factors – authority and relevance.

Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.

Back links determine the fate of a web page and are a key consideration.

Back links play two important roles they direct traffic to your web site and factor in the search engines deciding the position of your web pages in the index of results. Users will follow links they find in content if the back link is labelled with relevant text. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Each back link has a value associated with it which can vary depending upon its origin.

The authority on the page from which a back links originates can influence the potency of the link to your web page.The higher the authority of the web page ‘sending’ the back link the more authority is likely to received by your web pages.

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