If every second shopper at the supermarket simply left their full carts at the checkout aisle and walked away, it would be utter chaos.But that’s exactly what’s going on in the supermarkets in the online world. 
Abandoned shopping cart sessions are anywhere between 20 and 75 per cent, according to various studies.Abandonment is due to many different reasons and unless online retailers face up to the issues, they will continue to lose out big time.
The solution is two-fold.At the outset, commercial websites need to examine the reasons for shopping cart abandonment and then plan a strategy to prevent it from happening.Sounds simple, but it’s not.There are complex issues, consumer needs are constantly changing and there are always new innovations in technology.It’s important that your web design company keeps abreast of any changing e-commerce technology and processes.
Some of the main reasons for shopping cart abandonment are :
• Comparison shopping
* Indecision and confusion
• Insufficient funds
* High cost of shipping
• Items unavailable at checkout
* Complicated and lengthy checkout process
* Not keen to disclose any personal information
* Perception that customer support isn’t satisfactory
* Concerns about security
Websites should always been seen through a client’s eyes.what often happens is that e-commerce sites are designed the wrong way around – from the inside out, not outside in.The same rule that the customer is king applies in the real world and the virtual world.
Dale Carter, MD of web design company in Perth, GTP iCommerce, has some advice.”It’s important that the e-commerce interface is consistent with the homepage design in order to maintain credibiilty.Eliminate the need for unneccessary collection of data and make the whole process much, much simpler.Buyer frustration is directly linked to the speed of the transaction, so it is vital to get that right.Customers are only prepared to wait for ten seconds for a site to download, according to studies, which also show that approximately 41% of buyers will abandon their cart before checkout because the process has taken too long.  Be upfront with all information on costs and shipping charges and avoid inserting banner ads or other distractions.
“It’s worth taking time to make sure the basic web design elements have been covered.  Layout, colour and easy links are basic elements, but are often overlooked.It’s important to have a site that can be navigated quickly and easily, with customer support that is easily accessible and visible security protection.Online retailers should consider inserting a currency converter too.” 
Is there a way to recover abandoned shopping carts ?”Indeed,” says Carter.”During the first step of the ordering process, customers’ phone details and email addresses should be recorded.  Immediate, automated responses can then be activated as soon as a cart is abandoned to try and encourage the shopper to return.”
The key to clearing up the congested aisles in the virtual world is professional web development, Perth expert Dale Carter says, which will simplify the purchasing process for customers and help e-tailers connect with their market.  

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